PORTFOLIO
NEXT ADVERTISING AGENCY
PERFORMANCE INSIGHTS & DIGITAL CAMPAIGNS
Contributed to social strategies and content pipelines across major brand accounts and regional campaigns. Monitored weekly performance analytics to translate audience behavior patterns into trend-driven short-form video concepts.
CORE SKILLS: Short-Form Video Production, Performance Analytics, Creative Briefing, Client Pitching
TOOLS: Native Platform Tools, CapCut, Canva Pro, Adobe Premiere Pro, Adobe Lightroom, Jitter
BROKEN LEG ENTERTAINMENT
ACCOUNT MANAGEMENT & STRATEGY
SCRIPPS PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA)
DIGITAL COMMUNICATIONS STRATEGY
Directed the chapter's digital presence by building cross-platform content strategies, managing content calendars, and tracking engagement metrics to grow the online community.
CORE SKILLS: Digital Strategy, Content Creation, Copywriting, Captioning, Content Scheduling, Analytical Reporting
TOOLS: Native Platform Tools, CapCut, Adobe Premiere Pro, Adobe Lightroom, Sendible
OHIO UNIVERSITY COMMUNICATIONS AND MARKETING
DIGITAL STORYTELLING & VIDEO PRODUCTION
Produced brand-aligned written and video content for university digital channels, managing editorial timelines and production independently.
CORE SKILLS: Digital Storytelling, Video Production, Interviewing, SEO Copywriting, Content Scheduling
TOOLS: Adobe Premiere Pro, Adobe Lightroom, Drupal, Microsoft Suite
CALIFORNIA INDEPENDENT SYSTEM OPERATOR (CAISO)
INTERNAL COMMUNICATIONS & MEDIA RELATIONS
Managed internal corporate newsletters and content curation for employees and stakeholders, while supporting real-time media outreach and journalist responses during high-stakes public safety events.
CORE SKILLS: Internal Communications, Media Relations, Content Curation, Content Scheduling, Captioning
TOOLS: Hootsuite, Microsoft Suite, AP Style Writing
BLUECOATS DRUM AND BUGLE CORPS
MEDIA RELATIONS & PRESS DISTRIBUTION
