SCRIPPS PRSSA: SOCIAL MEDIA MANAGEMENT & STRATEGY
Instagram
@scrippsprssa
TikTok
@scrippsprssa
Threads
@scrippsprssa
LinkedIn
Scripps PRSSA
Facebook
@Scripps PRSSA
Story Posts
Designed Instagram stories around PRSSA's event calendar to drive consistent engagement. Posts included but weren't limited to speaker announcements, registration CTAs, and night-of reminders that converted passive viewers into attendees.
Captioning
Writing captions for PRSSA's social accounts was a core part of my responsibilities. I developed copy that matched the chapter's brand voice across varying post formats and objectives, from event promotion to community engagement.
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FOLLOWER GROWTH
DEC. 2023 - MAY 2024
Short-Form Video
Part of my role as VP of Digital Communications was creating original short-form content to grow PRSSA's TikTok presence. I produced and edited multiple videos in CapCut throughout my tenure. Here are a few examples designed to build audience connection through behind-the-scenes, platform-native content.
Scripps PRSSA Recruitment Video
Pitched, scripted, directed, and edited a recruitment video featuring Scripps PRSSA executive board members sharing the benefits of joining the organization and the opportunities it offers for student growth and professional development.
Scripps PRSSA Giving Day Video
Led creative direction, scripting, and editing for a Giving Day video featuring executive board testimonials highlighting how Scripps PRSSA has supported their personal and professional journeys, encouraging alumni to give back and invest in future students.