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NEXT ADVERTISING AGENCY
As a member of the social media team at NEXT, Ohio University’s student-run advertising agency, I worked across multiple client accounts, contributing to content strategy, analytics reporting, and campaign execution.
Beyond client work, I supported agency-wide efforts, including analytical reporting for NEXT socials, content auditing, and a merchandise photoshoot for NEXT’s own brand presence.
JAR OF HOPE CAMPAIGN VIDEO
GoBus: Regional Transportation Service
Supported the full production process for GoBus, from storyboarding and client pitch meetings through on-set commercial shoots. Appeared in two of the three produced advertisements and contributed to campaign execution and content strategy.
Cairn: Recovery Center
Contributed to the Jar of Hope campaign for Cairn, a mental health and recovery-focused initiative that collected messages of hope from Ohio University students. The campaign culminated in a community event at Cairn's men’s recovery center and a permanent installation at the Women’s Care Recovery Center, with social media coverage documenting the impact.
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